You know it’s valuable. The picture’s just unclear.
I help businesses get clear on what they have, then build the whole system to carry it. Brand, website, automation, and the marketing that runs it.
This is for you if…
- 01 You’ve built a real business. Revenue is steady, but the strategy is scattered and nothing’s built to hold it together.
- 02 You’ve worked with marketers and agencies before. The deliverables came. The thinking didn’t.
- 03 You know your work is valuable. You just can’t get the words and the systems to match it.
- 04 You’re building something that matters, and you want one partner who can hear what’s underneath the brief and then actually build it.
- 05 You’re ready to stop translating yourself to people who don’t quite get it.
Three ways to work together.
Every engagement starts with a conversation. The right structure depends on where the business is, what’s in place already, and what the next chapter asks for.
A Creative Day
A creative day, fully embedded. We take one focused thing and move it all the way forward in a single sitting. Strategy, brand, copy, or build, whatever the day calls for. For when you need momentum, not a long engagement.
A Defined Build
Fixed scope, clear deliverable, a start and a finish. A brand, a website, a funnel, a full system. We define what done looks like up front, then I build it. For when you know what you need made.
Fractional Leadership
Ongoing senior leadership for the marketing. I hold the strategy, lead the brand and build, and carry the thread month to month. Want the thinking without the full build? The same retainer scales down to strategic advisory, where I bring the frame and you bring the execution.
Not sure which fits? That’s what the call is for.
Book a Discovery Call →Real Results & Real Stories
People I’ve built with.
They built an entire business ecosystem for me, not just a website. They created automation campaigns that brought my database back to life, built funnels for recruiting and clients, and made everything plug-and-play. I used to spend hours doing admin work, now it’s all automated. Website: 10. Creativity: 10. Backend systems: 10. They’re incredible to work with and worth every penny.
We didn’t just create a brand, we built an entire business ecosystem together. From strategy to design to execution, they were incredibly responsive and truly cared every step of the way. I’m still working with them, which says everything.
They not only helped me gain clarity, but also brought my vision to life by creating my business system, brand and website with such intention and skill. They guided me into a deep inner understanding of my mission and my ideal client. When I saw the finished work, I was both surprised and delighted by how beautifully it all came together.
It completely exceeded my expectations and truly captures everything I envisioned for my business and brand. It feels so personalized and intentional. Every detail reflects the essence of my practice perfectly. They explained everything step by step and made the experience effortless.
Hi, I’m Melanie.
You’ve built something real. Your clients trust you, your team believes in the vision, and the work is good. But you’re the one holding the whole strategic thread, and putting what you do into words keeps coming out unclear.
That’s the part I love. For 18+ years I’ve helped mission-driven founders find the clear version of what they already have, then build the brand, the website, and the systems that make it real.
Most fractional CMOs only think. I think and build. Strategy and execution, in one partner.
Let’s bring it into form.
Selected Work
The Solaris Method
Five elements. One integrated practice.
Every engagement moves through the same five elements. This is the framework I use to take a business from a hazy picture to a clear, expressed, working whole.
Clarity first. We get clear on what the business actually is, who it serves, and where it's going. Strategy before anything gets built, so every decision after this one has a frame to stand inside of.
Essence and identity. The voice, the visual language, the way the work feels when someone meets it. We bring the soul of the business into form so people recognize it the moment they see it.
What gets sold. Priced, positioned, and communicated so the right people say yes and the wrong people self-select out. The offer is where the business meets the bank account.
Active marketing. Posts, content, channels, ads. The way the brand reaches the people it's meant to serve, consistently and on purpose, instead of waiting to be found.
The technology that carries everything. Website, CRM, automations, integrations, the whole stack. Built and connected so the system actually runs without the founder pushing it forward every day.
The Solaris Sessions
The strategic and the sacred.
Sacred geometry, biomimicry, and the patterns of nature applied to business. One pattern, read three ways.
Let's get the picture clear
In a free 30-minute discovery call, we'll:
- Talk through where the business is and what it's asking for
- Identify what's working and what's stuck
- Decide together whether a fractional engagement is the right fit
If we're a fit, we'll talk through what working together looks like.
If not, you'll leave with clarity and a clear path forward.